Logo

Logo

Primary brand marks

Our Logo

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Primary Logo

This is the main logo. It combines the custom wordmark and symbol into a single, recognizable unit. Use this version in most cases across web, print, packaging, and content.

Primary Logo for Small Use

This version is optimised for smaller sizes where legibility matters. Use it in tight layouts (like favicons, footers, or mobile headers) where the full-size logo becomes unreadable.

Minimum size: 64px wide. Never scale below this without switching to a simplified mark.

Rules to use logo correctly

Rules

Clearspace

Clearspace is the minimum distance between the logo and other visual and verbal elements. The width of our nonstop “O” defines the minimum clearspace surrounding the logo.

Missuse of Logo

Our logo is one of the most recognizable elements of our identity. To protect its impact, it must be used consistently and correctly every time. These are common misuses that damage legibility, recognition, or brand integrity.

These examples are not allowed under any circumstances.

Do not stretch or squish the logo

Do not rotate or tilt the logo

Do not change the opacity of the logo

Do not crop the logo

  • Legibility beats decoration • No drop shadows • No emboss or glow • Keep lines clean • Keep clear-space • Maintain aspect ratio •

  • Legibility beats decoration • No drop shadows • No emboss or glow • Keep lines clean • Keep clear-space • Maintain aspect ratio •

  • Legibility beats decoration • No drop shadows • No emboss or glow • Keep lines clean • Keep clear-space • Maintain aspect ratio •

  • Legibility beats decoration • No drop shadows • No emboss or glow • Keep lines clean • Keep clear-space • Maintain aspect ratio •

  • Legibility beats decoration • No drop shadows • No emboss or glow • Keep lines clean • Keep clear-space • Maintain aspect ratio •

  • Legibility beats decoration • No drop shadows • No emboss or glow • Keep lines clean • Keep clear-space • Maintain aspect ratio •

  • Legibility beats decoration • No drop shadows • No emboss or glow • Keep lines clean • Keep clear-space • Maintain aspect ratio •

  • Legibility beats decoration • No drop shadows • No emboss or glow • Keep lines clean • Keep clear-space • Maintain aspect ratio •

  • Legibility beats decoration • No drop shadows • No emboss or glow • Keep lines clean • Keep clear-space • Maintain aspect ratio •

  • Legibility beats decoration • No drop shadows • No emboss or glow • Keep lines clean • Keep clear-space • Maintain aspect ratio •

  • Legibility beats decoration • No drop shadows • No emboss or glow • Keep lines clean • Keep clear-space • Maintain aspect ratio •

  • Legibility beats decoration • No drop shadows • No emboss or glow • Keep lines clean • Keep clear-space • Maintain aspect ratio •

  • Legibility beats decoration • No drop shadows • No emboss or glow • Keep lines clean • Keep clear-space • Maintain aspect ratio •

  • Legibility beats decoration • No drop shadows • No emboss or glow • Keep lines clean • Keep clear-space • Maintain aspect ratio •

  • Legibility beats decoration • No drop shadows • No emboss or glow • Keep lines clean • Keep clear-space • Maintain aspect ratio •

  • Legibility beats decoration • No drop shadows • No emboss or glow • Keep lines clean • Keep clear-space • Maintain aspect ratio •

  • Legibility beats decoration • No drop shadows • No emboss or glow • Keep lines clean • Keep clear-space • Maintain aspect ratio •

  • Legibility beats decoration • No drop shadows • No emboss or glow • Keep lines clean • Keep clear-space • Maintain aspect ratio •

  • Legibility beats decoration • No drop shadows • No emboss or glow • Keep lines clean • Keep clear-space • Maintain aspect ratio •

  • Legibility beats decoration • No drop shadows • No emboss or glow • Keep lines clean • Keep clear-space • Maintain aspect ratio •

  • Legibility beats decoration • No drop shadows • No emboss or glow • Keep lines clean • Keep clear-space • Maintain aspect ratio •

  • Legibility beats decoration • No drop shadows • No emboss or glow • Keep lines clean • Keep clear-space • Maintain aspect ratio •

  • Legibility beats decoration • No drop shadows • No emboss or glow • Keep lines clean • Keep clear-space • Maintain aspect ratio •

  • Legibility beats decoration • No drop shadows • No emboss or glow • Keep lines clean • Keep clear-space • Maintain aspect ratio •

Primary brand marks

Our Wordmark

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Primary Wordmark

The primary wordmark is the stripped-back version of our logo, clean, direct, and built for clarity.

It should be used in contexts where the symbol isn’t needed or where typography needs to lead.
Always use the official files. Never recreate or modify the wordmark manually.

Clearspace

Clearspace is the breathing room the wordmark needs to read with authority. Use one 'O'-width from the wordmark as your unit. Keep at least 1× that unit on every side; increase to 2× in busy layouts, over imagery, or near UI controls.

Misuse of Wordmark

As the lead for name recognition, the wordmark delivers legibility and recall across every touchpoint. The examples shown illustrate misuses that reduce legibility, recognition, and brand integrity; none are permitted under any circumstances.

If you’re ever unsure, stick to the official wordmark files provided and refer back to the approved applications shown throughout these guidelines.

Do not stretch or squish the wordmark

Do not rotate or tilt the wordmark

Do no change the font of the wordmark

Do not abbreviate the wordmark

This is the quiet guardrail for recognition—small constraints that keep the logo unmistakably yours. Held in place, the mark reads confident in every context.