Brand Strategy

Brand
Strategy

For coaches and consultants who want a credible brand presence without the agency circus, PresenceMade delivers a clean, dev-ready identity in 24 hours.

ICP Snapshot

Solo coaches, consultants, and service experts who’ve outgrown DIY visuals and referral-only credibility. They value clean design, clear words, and files they can implement today without hiring a dev. Decisions are founder-led, budget is focused, and results must be practical—readable, accessible, and consistent. They want agency-grade quality without the agency bloat.

$300-$2.5K

Budget.

Founder

Decision Maker.

1-2 Wks

Buy Window.

What makes us different

We build disruptive, strategic brand systems for founders who refuse to blend in.

Why we exist

To design a world where brands stop fitting in and start standing out on purpose

The values we fight for

1

Unapologetic

1

Unapologetic

1

Unapologetic

1

Unapologetic

2

Calculated

2

Calculated

2

Calculated

2

Calculated

3

Authentic

3

Authentic

3

Authentic

3

Authentic

Brand anchors

Messaging Pillars

These pillars define what you promise and how you prove it. Use them to filter headlines, pages, and sales talk.

  • Clarity, Fast

    Promise:

    You leave with decisions, files, and a 24-hour path to “live.”

    Proof:

    •

    Delivered in 24 hours end-to-end

    •

    10-minute apply checklist included

    •

    Headlines/body mapped to fixed roles

  • Accessible by Design

    Promise:

    Your words stay readable across screens and backgrounds.

    Proof:

    •

    WCAG AA 4.5:1 for body text; AA 3:1 for large text

    •

    Link/CTA pairs pre-approved; hover underline enforced

    •

    Line length ~60–72 characters for paragraphs

  • Dev-Ready, No Detours

    Promise:

    Hand-off is copy-paste, not a scavenger hunt.

    Proof:

    •

    Fonts + license notes + small icon SVG

    •

    Hex/RGB/CMYK on every swatch; click-to-copy Hex

    •

    Favicon legible at 16px; avatar legible at 24px

  • Quietly Premium

    Promise:

    A clean, confident look that ages well and doesn’t shout.

    Proof:

    •

    Color usage ratio 60/30/10 enforced

    •

    Banned cliché list and approved phrasing

    •

    Photo guidance favors natural light and honest settings

Consider this page your constant. It aligns the angle: who you’re for, what you promise, and the claims worth repeating. Use it as the reference point so your identity stays aligned even as offers evolve.